For the first time in the history of Lakmé Fashion Week, The Diamond Producers Association teamed with Lakmé Fashion Week Summer/Resort 2019, for “The Real Cut” show that featured six winners of the jewellery design contest and three top Indian designers.
The collaboration that featured diamonds, with only prêt wear collections, was a first-of-its-kind initiative in the country’s fashion circuit. The programme was open to diamond jewellery designers who were associated with leading jewellery brands from across the country and have been in the business or are practising their craft for the past three to eight years.
Bhavana Jhakia of Om Jewellers, Shazia Motiwala of A. S. Motiwala, Rupam Singhal of Orra, Akshita Garg of Chiripal Jewellers, C. Raghu of Kirtilals and Rajeshwary Singh of Senco, emerged as the final winners of the programme. “The Real Cut” show gave us an opportunity to showcase our work at Lakmé Fashion Week Summer/Resort 2019, with designer labels Rara Avis by Sonal Verma, Verandah by Anjali Patel Mehta and Saaksha & Kinni by Saaksha Bhat and Kinnari Kamat.
“"Jewellery is an extremely personal choice. We believe that Diamond Jewellery has a deep-rooted emotional connection, and just like Family bonds It lives forever. Drawing inspiration from this eternal bond, We have crafted daily wear modern diamond jewellery designs which are very different from our other offerings" -BHAVANA JAKHIAHead - Digital Ventures