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Shine Jewellery

Sustainable Shine: The Rise of Ethical and Eco-Friendly Jewellery

The glitter of a diamond or the lustre of gold has captivated humanity for ages. However, as our world becomes increasingly eco-conscious, we are being forced to reassess our love for these beautiful pieces and precious metals. Now, the jewellery industry, with its opulent legacy, is at the forefront of evolution. Ethical and sustainable jewellery is not merely a fleeting trend; it marks the beginning of a transformative movement toward environmental responsibility and creating a positive social impact.

The Problem with Traditional Jewellery Production Processes

The underbelly of the gleaming world of jewellery has its shadows in the production process. Historically, the industry has grappled with issues that taint its sparkle. Armed conflict diamonds, also known as blood diamonds, have funded wars, leading to devastating loss and suffering. The mining process, vital for extracting these gems and metals, has often wreaked havoc on our ecosystem and caused environmental harm via deforestation, soil erosion, and habitat destruction. Additionally, the rights of labourers, working tirelessly to bring these jewels to the market, have often been overlooked, leading to exploitation.

Innovations in Ethical Sourcing

The negative impact of jewellery cannot be ignored. Recognising these ethical concerns, there has been a surge in initiatives aimed at the ethical and responsible sourcing of materials used for these beautiful designs. The Kimberley Process Certification Scheme, for instance, is a joint initiative by governments, industries, and civil societies to stem the flow of conflict diamonds. Its implementation ensures that only conflict-free diamonds are sourced. Another commendable stride in this direction is the introduction of Fairtrade gold. This initiative guarantees that the miners involved receive a fair wage and have safe working conditions, promoting community growth and environmental responsibility.

The Push for Recycled Metals and Eco-friendly Materials

In a world increasingly concerned about its carbon footprint, the jewellery industry is also exploring sustainable alternatives. Many contemporary brands have now incorporated recycled materials into our collections, diverting waste from landfills and reducing the demand for freshly mined gold. Lab-grown diamonds, too, are gaining popularity. These diamonds, created under controlled conditions in laboratories, have the same physical and chemical properties as mined diamonds but come without the associated environmental impact and ethical baggage.

How Consumers Can Make a Difference

It’s not just up to the brands and certifications; consumers wield significant power. By choosing to support and buy from brands that prioritise responsible practices and ethical standards for sustainable jewellery, consumers send a strong message about the market’s demands. By simply inquiring about the origin of a piece of jewellery or the source of the materials, consumers can promote transparency and accountability within the industry.

Sustainable Jewellery from Om Jewellers

Jewellery, for many, is a symbol of love, commitment, or a cherished memory. As we drape ourselves in these tokens of affection and milestones, let’s also remember the stories behind them. By opting for sustainable shine, we can ensure that the narrative of our adornments reflects a world where beauty, ethics, and responsibility coexist in harmony. Om Jewellers is happy with the rise of ethical and eco-friendly jewellery. We are proud to say that we are an environmentally conscious jewellery company. Our stores follow sustainable practices and our experts support and encourage other stores to go green as well. Our ultimate goal is to make a positive impact on your life and the world at large. Call 022 6158 7000 or visit our jewellery shop to learn more about our commitment to sustainability.
Bhavesh Jakhia

Bhavesh Jakhia, is a Director at Om Jewellers whose directorial journey commenced in 2015 upon earning a Bachelor’s Degree in Logistics, Material & Supply Chain Management from PSB Academy. With over 8 years of dedicated expertise in the jewellery industry, Bhaveshji brings a distinctive edge to the field. Beyond traditional management, he possesses a profound understanding and admiration for the intricate artistry inherent in jewellery craftsmanship. Bhaveshji’s expertise in overseeing store operations and shaping innovative marketing strategies has resulted in a transformative journey for Om Jewellers. Each gold and diamond piece now breathes life, reflecting his commitment to infusing vitality and expertise into every creation.